Soundczech 4

Client: Czech Centre

Industry: Culture

Services: Art Direction · Graphic Design · Identity · Illustration

Project: Events / Culture

CONTEXT: SOUNDCZECH is a festival of contemporary Czech music. The Festival is a young initiative in Bucharest’s cultural life, whose aim is that of bringing well rated Czech artists performing on the same stage.

CHALLENGE: The artists who perform at this festival are among the best appreciated contemporary musicians in the Czech Republic. The brief was to maintain a similar graphical style for each edition by using similar components that are forming the identity, that will contribute to increasing the festival’s visibility.

SOLUTION: The visual concept includes the figurative representation of a bird with obvious allusions to music. Until the 4-th edition, the visual identity design was inspired by the general partner of the Czech Centres colors and by the traditional Czech bird, Eurasian Hoopoe or birds that make specific sounds like turkey or stork. The 2015 edition, much more diverse and extensive that the previous one, had different visual coordinates so we decided to make a change. We changed the chromatic approach on all of the festival’s materials and we simplified the background. Therefore the layout is more minimalist and more contemporary.